Franchise Partner FAQ

My Social Practice is an award-winning digital marketing agency built exclusively for the dental industry. They serve as a long-term growth partner, providing strategy, technology, and hands-on support to help individual practices be found and chosen by patients in their local communities.

If either Emma or Brekken contact your practice, it is because they need your help to keep marketing initiatives moving forward. Please return their calls and emails promptly.

Please direct all marketing questions directly to My Social Practice. Their team is ready to help answer whatever questions you may have.

The Medina appointment request form on your website will stop working entirely on Memorial Day, May 25, 2026. Patients who try to use it after that date will not be able to submit a request.

Comfort Dental is providing every franchise location with a new, fully integrated online appointment scheduler at no additional cost — powered by Team Care Dental. My Social Practice will handle the setup. To get started, contact Emma Brown.

The difference is simple: Medina collects requests and waits for someone to follow up. The new scheduler connects to your real-time availability so patients pick a time, get an instant confirmation, and show up — no callbacks, no gaps.

One practice booked more appointments in a single month with the scheduler than in 6 months with a request form. The difference isn't small; it's a fundamentally different result.

Your front desk spends less time on the phone. Patients book themselves and show up confirmed.

Your marketing performs better. A frictionless booking experience means paid ads convert better. It also unlocks an ROI dashboard so we can track appointments, new patients, and revenue to drive better marketing outcomes for your practice.

Team Care Dental is the PMS-integrated platform My Social Practice uses to power the new Online Scheduler. It is an approved integration platform by Henry Schein and other prominent dental IT groups.

Note: Henry Schein or Data Shur may reach out to obtain your system logins to get things reintegrated when they become disconnected. Please provide them with what they need.

If you have not already spoken with Brekken to get set up on the new Appointment Scheduler, please book a meeting with him now.

If you’re part of the main marketing group, Comfort Dental is rolling out a new fully integrated online appointment scheduler for every location, powered by Team Care Dental. The My Social Practice team will support you through the transition from your current provider to this new system.

We strongly encourage all offices to switch to the Team Care Scheduler. It’s designed to improve ad conversion, tracking, and overall ROI. When you continue using your existing scheduler, My Social Practice loses visibility into what happens after a new patient clicks the scheduling link—making it harder to measure and optimize performance.

My Social Practice has options for using the integrated Scheduler or a basic appointment request form in the new Team Care Dental system. Please contact Emma Brown for details. Note that for practices outside of the main marketing group, there will be a fee for using the integrated scheduler.

The following systems are fully supported:

The following are currently not supported:

If your system is not supported, contact Emma Brown to discuss options.

Birdeye is an automated review platform provided by Comfort Dental to help increase patient reviews and strengthen your online presence. It integrates with your Practice Management System to send review requests after appointments.

If you previously opted out or use your own system, your setup remains unchanged.

Note: Henry Schein or Data Shur may reach out to obtain your system logins to get things reintegrated when they become disconnected. Please provide them with what they need.

The partnership provides a comprehensive marketing system designed for dental practices:

• Search Engine Optimization (SEO) — High-performing organic rankings and Google Maps visibility.
• Social Media Marketing — Branded content posted three times per week to your Instagram and Facebook. Email photos to Support@mysocialpractice.com for posting. Occasionally, platform updates may require account access; Emma will contact your office if assistance is needed.
• Reputation Management — Tools to systematically acquire and manage five-star Google reviews, powered by Birdeye.
• Online Appointment Scheduler — Fully integrated scheduler on your website location page for instant patient booking.
• Paid Advertising — Omnichannel campaigns including PPC, social ads, and video.
• Annie AI — An AI-powered dental receptionist that handles missed calls and website chats 24/7.